Socio Ethnical Factors in Rural Mktg
Answer to Problem no-1 a)
It was seen that the fruits of financial development had been enjoyed by urban persons. They are leading a better existence in terms of literacy, sanitation, health facilities than their counterparts in rural areas. However the rural market is huge potential in India, as much more than 70% of population comes from rural India. So as per the appartenente economic state marketer has to plan in a different way for the agricultural market.
A rural industry can be defined as any market that exists within a area where the population is no more than 10, 1000. The rural industry in India is dispersed and over a wide geographical area. Indian market is broken into urban and rural markets. To offer management wizard Peter Drucker
" The aim of marketing should be to know and understand the buyer so well the product or service matches him promote itself. "
Socio monetary classification, sociable class is not just determined by cash flow. It is assessed as a combination of occupation, salary, education, prosperity and other variables: Socio Economic Classification in Urban is really as follows
1 . Unskilled/Skilled workers
2 . Shop owners/Industrialists
several. Self-employed pros
5. Supervisory level
6th. Junior level Officers/Executives
7. Senior level Officers/Executives
Asociado Economic Category in Countryside market is unlike urban industry. The rural individuals are classified in to the following teams based on their particular economic status: в–Ў The Affluent Group: They are cash rich farmers and an extremely few in number. They have affordability however, not form a requirement base large enough for marketing firms to depend on. Whole wheat farmers in Punjab and rice merchants of Andhra Pradesh along with this group. в–Ў The Middle Class: This really is one of the greatest segments pertaining to manufactured goods and is quickly expanding. Maqui berry farmers cultivating glucose cane in UP and Karnataka fall in this category в–Ў The Poor: This constitutes a significant but purchasing power is less...