Social internet marketing in the Accommodations
DR YSR REDDY COUNTRYWIDE INSTITUTE OF TOURISM AND HOSPITALITY MANAGING
MARKETING OF SERVICES – A CASE STUDY ON SOCIAL INTERNET MARKETING IN RESORTS ANAND CABEZA
Email: [email protected] com
B” – shastra International record of management.
Topic: Promoting of providers – A case study on social media marketing in hotels.
ABSTRACT Providers marketing is definitely marketing depending on relationship and value. Marketing of services is different coming from marketing a product or service. Hotels in comparison with any other businesses do not deal with their customers since merely business generators but have specially acknowledged them and give us a call at them " guest”. Therefore it can be understood that resorts go to any kind of extent to serve the guest and satisfy them. Mostly it's the human feel (service) that matters in resorts an hotels leave zero stone unturned in wooing the guests. It is seen through the ages and learnt that " making a new buyer is in very much expensive than retaining existing customers. Hence when a customer checks right into a hotel every care is taken to view that he could be comfortable and while leaving the hotel this individual should be impressed with the services. Further to that by collecting the details of the guest an information bank of guest history is prepared and maintained and guests are on a regular basis contacted to maintain relations between the hotel as well as the guest. Although hotel companies are trading considerable sums of money at unit level, research completed investigate the proper utilization of the funds is lacking. This exploratory study endeavors to find out social media marketing as effective channel of marketing. Seeing the growth with the service sector and advancements in communication and i . t all the hoteliers irrespective of the size, segment and category have considered a substantial part of budget spend for internet based and mobile primarily based marketing. The...