Martha Stewart: your own brand in Problems, in Business Integrity

 Martha Stewart: a Brand in Crisis, running a business Ethics Composition

Harminder Singh

Module # 4 Critical Thinking

Martha Stewart: Your own brand in Problems, in Business Ethics

Case a few

Question # 1


Stewart regularly denied any wrongdoing, despite the conviction and fialed appeal, yet the lady still says she did nothing incorrect. Is this the right strategy? Solution: I think is it doesn't right technique to deny every allegation, in the event that one will not believe they done anything at all wrong. In Martha Stewart case certainly not once she accepted that she has performed anything away from the law. It's good to master from your problem and never do it again those errors. She did not agree to any improper trading of the stocks of ImClone. There was a stop loss buy in effect when a share dropped below $60. This information was handed out by Martha Stewart. The reason 3928 shares had been sold, as a pre-arranged promote order is at place. " However , Stewart's explanation that she not loaded her inventory because of a pre-arranged sell purchase collapsed the moment Douglas Faneuil, the broker's assistant whom handled the sale of the ImClone stock to get Stewart, advised Merrill Lynch lawyers that his employer, Peter Bacanovic, had pressured him to lie of a stop-loss order” (Martha Stewart: A Brand in Crisis, in Business Ethics, Circumstance 5, Em virtude de. 12) Query # 2

Did Stewart's actions warrant the subsequent phrase to her and those around her? Answer: Major governing bodies refuses to review ImClone system's cancer erbitrux. A day before this refusal took place; the stock was sold simply by Stewart. There has been sayings that inside safeguard information was leaked regarding FDA neglecting to do the review. Following FDA's refusal became public news, inventory of ImClone tumbled. " In 2003, Stewart was indicted with regards to her sale for the ImClone. She experienced several legal charges and civil lawsuits” (Martha Stewart: A Brand in Crisis, in Business Ethics, Case 5, and Para. 8). This damaged her status and your woman faced embarrassment, with penitentiary time. Martha never pleaded guilty, to take a shorted prison time. Also,...

Referrals: 1) Martha Stewart: A Brand in Catastrophe, in Business Values. Case a few. Retrieved via:

2) Professor Susan Fournier (2004). Martha Stewart and ImClone Scandal. Retrieved from:

3) Stark, B (June 17). huruf News. Is usually Scandal soling Martha Stewart image? Recovered from: