Advertising Analysis of Vinegar in Hengshun Company

 Marketing Evaluation of White vinegar in Hengshun Company Article

The No . three or more of Arts building

Zhejiang University Town College

51 Huzhou Street

1 January 2011

Mentor Min This individual

Teacher of Consumer Patterns

51 Huzhou Road

Dear Professor This individual

Attached is definitely the report you requested upon 1 January analyzing the marketing condition of XIANGFEI vinegar in HENGSHUN Organization.

The report generally includes market analysis, marketplace strategy, SWOT analysis and recommendations of XIANGFEI White vinegar in HENGSHUN Company. Suggestions are made that, if executed as soon as possible, should make this better.

Planning the record has been demanding and most useful. I will be obtainable if you have virtually any queries or wish to go over any part of the report much more detail.

Yours sincerely

Pupil in CB-FUNK Class

A STUDY OF THE ADVERTISING ANALYSIS OF VINEGAR IN HENGSHUN COMPANY AS BY DECEMBER 2011

Prepared intended for:

Professor Min He

Teacher of CB

Zhejiang School City School

Prepared by:

Scholar in CB Class

Day of submitter:

12 Dec 2011

DESK OF ITEMS

Item

Synopsis iv 1 ) INTRODUCTION

1 ) 1 Authorization…………………………………………………………….. 1 1 . 2 Purpose of Report……………………………………………………………. you 1 . several Scope…………………………………………………………………….. one particular 2 . zero BACKGROUND

2 . you Company Background……………………………………………………………….. 2 installment payments on your 2 Buyer Background................................................................................................. several 2 . three or more Competitor Background……………………………………………………………... 3 installment payments on your 4 Condition Background………………………………………………………………. four 3. 0 ANALYSIS

three or more. 1 SWOT Analysis……………………………... …………………………………. 6 a few. 2 4Ps Analysis……………………………………………………………………. several 4. zero PLAN AND RECOMMENDATIONS

4. 1 Promoting Plan……………………………………………………………... being unfaithful 4. a couple of Recommendations………………………………………………………….. 12 5. 0 CONCLUSIONS………………………………………………................ 14

List of References……………………………………………………………………12

Summary

This report was commissioned by simply Professor Min He to assess the promoting situation of XIANGFEI vinegar in HENGSHUN Company.

The report is targeted on these elements: market examination, market approach, SWOT evaluation. By inspecting these, a market plan must be made.

As financial meltdown is going upon, the companies in all aspects suffered a decrease in all their business. Following analyzing the backdrop of HENGSHUN, it is evidently to know situations of company. HENGSHUN Firm registered capital is 127. 15 million Yuan. Stock price is $7. 1 every share. Fresh total discuss capital is 127. 12-15 million shares. Annual revenue are more than 1 . you billion. By August 2011, the company's total assets will be 3. 28 billion. Even greater, HENGSHUN become the first listed company in 2001, and this company developed much faster than previously. From the chosen information, their product sales grew over 20% between September and August in 2011, as well as the estimated growth rate on this year will certainly more than 25%. In 2009, the operating income of HENGSHUN Company can be 1 . 174 billion Yuan, and the development is over sixty-eight. 09%; the business earned forty, 440, 1000 in the same period, and doubled when compared to prior to real estate performance. The company is committed to extending modern new spices and vinegar products exploration. At the same time, depending on the hundred years brand, the business has executed Trans -- regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment development base. Presently, HENGSHUN Vinegar has been developed from a conventional sauce white vinegar manufacturer in the largest and many modern white vinegar production companies. The company generally produces white vinegar, soy marinade, pickles, rice wine and...

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