Intro of Nude Juice to Hong Kong

 Essay about Introduction of Naked Juice to Hong Kong

Launching " Bare Juice" to Hong Kong

There is a niche area for new, trendy and originality products inside the food market in Hong Kong. Moreover the imports of fruit & plant juices have grown 30% from 2004 to 2005 and 80% for people imports of juices. According to AIR CONDITIONING UNIT Nielsen one of the top three functional meals types in Hong Kong is definitely fruit juice with added supplements/vitamins and fermented drinks containing good bacterias. Also organic fruit juices will be popular.

Based on these facts I suggest launching Naked Juice to Hk. Naked Drink is a Cal based organization producing herbal, 100% state of mind and juice smoothies produced from the best bare-naked fruits, without added sweets and no chemical preservatives. Their product portfolio contains pure fresh fruit juices and smoothies but likewise of several enriched with antioxidants, healthy proteins and nutritional vitamins. They have twenty two different flavors divided on the different product families.

Target Market:

The point Market is the affluent middle section class that, according to the Marketplace Profile, gives a nice market for new, trendy products, which is therefore specifically interesting pertaining to the smoothies. In addition to that almost all health conscious folks are a target audience.

Item Strategy:

Concerning the item strategy I would suggest introducing to start with only the item family " pure juices" and " antioxidant". Therefore , that would be 3 flavors from the family " just juices" and 6 flavors in the family " antioxidants". In line with the Market Survey, one of the most attractive factors of health foods is " Antioxidants", which means this product family is the best one to introduce the fruit smoothies. After some time of introduction and accomplishment in the market, the fruit smoothies of some other product family members could be released.

Services Strategy:

The service that should be available is definitely the website www.nakedjuice.com which should in that case also needs to be accessible in a Hong Kong version. Meaning the product stock portfolio needs to be...

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