History of Oldtown

 History of Oldtown Essay

1 ) 2 Short explanation with the company's history

The OldTown White-colored Coffee,  OTWC (Chinese:  旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. Its main headquarters is usually in Ipoh, Perak,  Malaysia. Proven in 1999, the co-founders and Executive Representative, Mr. Goh Ching Mun and Mr. Tan Claim Yap will be the incorporation of White Café and provide top quality white espresso to Malaysian households as well as the food providers industry. This manufactures instant beverage mixes and goods, in addition to operating more than 180 café outlets during Malaysia plus the region. Using more than 10 years of experience in the coffee drink industry, both these styles co-founders were instrumental in the growth of the Oldtown Group of companies. Next, Mr. Lee Siew Heng, Group of Managing Director who have played a tremendous role in implementing the general vision, technique and advancement the Oldtown Group is the one of support them to use Oldtown Group. In 1999, they successfully to commercialize the instant 3-in-1 coffee mix within the " OLDTOWN” brand name intended for the retail sector. By end of 2009 October, the " OLDTOWN” 3-in-1 instant coffee mix was sold in around 1, 348 retail outlets country wide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2, 100 retail store in Hong Kong. In 2150, the " OLDTOWN” make of 3-in-1 quick coffee mixture is the initial export to Singapore. In 2001, White colored Café advertising commenced functions as the marketing provide for the Group's beverage products. Throughout the same 12 months, the product line is expanded and includes diverse variations in the instant espresso mix. In addition , instant coffee mix has additionally expanded export to Hk markets. In year 2002, White Café obtained a HALAL qualification from the Islamic Religious Section of Perak for the Group's beverages. This is the component to OLDTOWN Group's intentions, which is to produce the beverages in accordance with the Islamic law. In the same year, OLDTOWN Group's have...