Precious metal Medal Crumpettes

 Gold Honor Crumpettes Composition

Table of Contents

Desk of Contents………………………………………………………………………………………………………………. P. you Project Summary………………………………………………………………………………………………………………… P. two Problems.. ………………………………………………………………………………………………………………………….. P. a couple of Assumptions.. …………………………………………………………………………………………………………………….. P. a couple of Decision Criteria….... ………………………………………………………………………………………………………….. G. 2 T. W. U. T. Analysis…. …….... …………………………………………………………………………………………………. P. three or more Alternative Analysis………….. ………………………………………………………………………………………………. P. 4 Recommendations…………………………………………………………………………………………………………….. P. a few Marketing Strategy……………………………………………………………………………………………………………. P. a few Financial Assumptions…………………………………………………………………………………………………………. P. several Profitability Research Option 1: Maintain Existing Coverage……………………………………………….. G. 8 Success Analysis Alternative 2: Took Expansion.. …………………………………………………………… P. being unfaithful Profitability Examination Option a few: Rapid Expansion……………………………………………………………. …. L. 10 Success Analysis Certificate Product….. …………………………………………………………………………. … S. 11

Project Summary

Lucas Foods is a food developing and wholesaling business specializing in frozen egg products, shortening, flour, baking mixes, spices or herbs and mass ingredients. The corporation is owned by Jerry Lucas, who have purchased the business from a significant brewery in 1979. Their principal customers will be the five major national foodstuff wholesalers with their secondary consumers being more compact regional wholesalers and independent grocery stores. The organization followed a portfolio way, regularly adding and eliminating products with marketing circuit in mind. Lucas Foods generated a current annual sales standard of $12 million and is a huge recent entrant into the food handling business products industry. Their specialised product is Precious metal Medal Crumpettes which is targeted as a costly and top quality biscuit.

Problem

Since Lucas Foods is a new entrant in the bakery products industry, and having such a top quality product, they are really having issues determining the best marketing strategy to achieve maximum expansion and prospect of their crumpet. Main difficulties are how will they get the readily available market while supporting you can actually mission? Geographically, their primary issue is definitely should Lucas Foods increase their protection or keep existing protection in Alberta and areas of Saskatchewan?

Assumptions

-current annual revenue of $12 million altogether products, revenue equal $82 560 as a whole annual crumpet sales Current sales happen to be in Alberta only, 16% of 43 000 instances is 6880 cases (6880 x $12= $82 560)

-to achieve $50 million altogether annual earnings, total crumpet sales must increase to $344 000 annually ($50 million/ $12 million= four. 166)

(4. 166 x $82 560 = $344 000)

($344 000 as well as $12. 00 = twenty-eight 667 circumstances annually)

-*Saskatchewan numbers have not been given consequently annual revenue will be only calculated depending on Alberta product sales

Decision Standards

1 . Improve or maintain profitability

2 . Exploit market opportunity whenever you can while maintaining feasibility and success 3. Match company actions

4. Be consistent with organization mission, which is to become a significant national foodstuff manufacturer, flower nurseries and ceder 5. Become consistent with promoting objective of growing to $50 , 000, 000 in annual product sales raising from current annual revenue of $12 million six. Be consistent with Lucas Foods' portfolio managing approach with regards to risk, returning and diversity six. Lucas Foods believes it is competitive positive aspects are:

Superb customer service

Item knowledge

Advertising expertise

Standard of customer service

H. W. U. T. Evaluation

STRENGTHS

(internal)

-50 season history

-Sales have doubled as 1979

-Excellent standing in Alberta

-Well-diversified product line

-Strong merchandise knowledge

-Marketing experience

-Customer service

SOME WEAKNESS

(internal)

-Unknown in other market segments

-Limited brand awareness by merchants outside of Alberta

-No consumer manufacturer awareness outside Alberta

-Limited geographic distribution...