Engaging Youth in Social networking

 Engaging Youth in Social Media Essay

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EngagingВ YouthВ inВ SocialВ Media: В IsВ FacebookВ theВ NewВ MediaВ Frontier? В AВ NewsCloud – UniversityВ ofВ MinnesotaВ ResearchВ ReportВ ExecutiveВ SummaryВ PreparedВ by: В ChristineВ GreenhowВ ([email protected] edu), В UniversityВ ofВ MinnesotaВ

IntroductionВ

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CounterВ toВ theВ declineВ inВ youngВ people'sВ (print‐based)В readingВ forВ pleasureВ andВ traditionalВ mediaВ consumptionВ isВ aВ notedВ increaseВ inВ out‐of‐schoolВ onlineВ readingВ andВ writingВ throughВ onlineВ fanВ fictionВ andВ socialВ networkВ sites. iВ, iiВ В Yet, В accordingВ toВ theВ PewВ researchВ institute, В overВ oneВ thirdВ ofВ peopleВ underВ 25В getВ noВ newsВ onВ aВ dailyВ basis. iiiВ However, В teensВ spendВ manyВ hoursВ aВ weekВ onlineВ (aВ recentВ BritishВ studyВ saidВ 31), В В particularlyВ onВ Facebook ‐‐ theВ most‐traffickedВ socialВ mediaВ siteВ inВ theВ world. В FacebookВ hasВ moreВ thanВ 250В millionВ activeВ members. В В CanВ youthВ beВ persuadedВ toВ criticallyВ engageВ inВ newsВ andВ conversation ‐‐ onВ Facebook? В CanВ theyВ feelВ aВ senseВ ofВ community? В Furthermore, В canВ theirВ involvementВ translateВ intoВ real‐worldВ actions, В orВ willВ itВ consistВ solelyВ ofВ virtualВ activism? В В And, В ifВ weВ understoodВ howВ youngВ peopleВ preferВ toВ manipulate, В produceВ andВ talkВ throughВ informationВ online, В wouldВ thatВ moveВ usВ closerВ toВ understandingВ howВ toВ developВ successfulВ media‐richВ andВ educationalВ environments? В В AnsweringВ suchВ questionsВ isВ critical. В IfВ weВ hopeВ toВ inform, В educateВ andВ mobilizeВ anВ engagedВ citizenry — asВ theВ visionВ forВ notВ onlyВ theВ futureВ ofВ newsВ industriesВ butВ alsoВ forВ fullВ participationivВ inВ aВ 21stВ centuryvВ democracyВ saysВ weВ should — weВ needВ toВ makeВ sharingВ newsВ andВ experiencesВ fitВ easilyВ intoВ teens'В livesВ andВ beВ easilyВ trackedВ andВ observedВ toВ ensureВ success. В

TheВ SocialВ MediaВ ExperimentВ

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InВ 2008, В JeffВ Reifman, В founderВ ofВ newsВ aggregationВ companyВ NewsCloud, В andВ UniversityВ ofВ MinnesotaВ researcherВ Dr. В ChristineВ Greenhow, viВ wereВ awardedВ aВ generousВ $249, 529В grantВ fromВ theВ JohnВ S. В andВ JamesВ L. В KnightВ FoundationВ toВ studyВ howВ youngВ peopleВ useВ andВ shareВ news. В В ToВ gatherВ studyВ data, В twoВ...

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