Dimas Perdana

 Dimas Perdana Essay

BTEC HND

Assignment Cover Sheet

BTEC HND

Task Cover Linen

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PROGRAMME NAME|

SCHOLAR NAME as well as NO . | Dimas Perdana

TERM| TERM III-OCT12

PRODUCT TITLE | MARKETING RULES (QCF)

TASK TITLE| Job 1: Pitch of Present student's CompanyAssignment a couple of: Presentation of Host Company| ASSIGNMENT NUMBER | you & two

NAME OF ASSESSOR| Indri Puteri

SUBMITTER DEADLINE | 12th Dec 2012

WORD COUNT|

LEARNING RESULTS COVERED| EVALUATION CRITERIA COVERED

1 . 1 – 1 ) 2| 1 ) 1 – 1 . two

2 . 1 – 2 . 5| installment payments on your 1 – 2 . 5

3. one particular – three or more. 5| several. 1 – 3. five

4. one particular – 4. 3| 5. 1 – 4. several

|

|

|

My spouse and i, __________________________ hereby confirm that this assignment can be my own function and not duplicated or plagiarised from any source. I have referenced the sources from where information is definitely obtained simply by me just for this assignment. ________________________________ _________________________Signature Time

RECEIVED BY| QC | NAME OF ASSESSOR|

PERSONAL UNSECURED | PARTICULAR DATE / TIME| DATE| BRIEF REVIEW

Sugoi Bike Company

Advertising Principles (QCF)

Submitted by: Dimas Perdana

Submitted in December 12th 2012

1 . Company Profile

Sugoi Cycle Shop established on February 2010. Initially Sugoi Bike Shop was a clothes store, the owner opened up clothes shop for men and women by SCBD Sudirman. But the owners of Sugoi Bike Store love to cycle. Every Sunday he wonderful family days go to Sudirman streets with their bike. And their bike had been put in the garments shop. 1 day many customers want to buy a motorcycle which were put in the clothes store; following that, the owner considered to open a motorcycle shop as the owner wishes people in Jakarta to use bicycle so that it promotes green environment. The stakeholders in Sugoi will be as follows: Zulfi Agustian and Dewi Ramayanti, the marketing manager can be Dimas Perdana, Yanti is definitely the shop associate, Yunita is the cashier along with an accountant and Izen may be the mechanic. The particular owner has a eye-sight to make persons in Indonesia especially Jakarta use bicycle to their work and help to make Jakarta healthier. To envision both these goals, Zulfi as the proprietor has a handful of missions. Plus the missions in order to sell motorcycle as many as we are able to, and to supply the best selling price to the consumers, to give the finest service, last but not least to create a cycle event. Quite simply Sugoi Bike Shop offers many kinds of bicycle, which are: 1 ) " Pile Bicycles”

2 . " Road Bicycles”

3. " Set Gear Bicycles”

4. " Foldable Bicycles”

5. " Bicycle intended for children”

Scott and Cannondale is a brand that individuals sell for road bike and mountain motorcycle. And for fixed gear all of us sell many brands including Cinelli, Demian, Pco, and custom frames. We do not simply sell the total bicycle, nevertheless we as well sell frame for highway bicyle, fixed gear, hill bicycle, as well as spare parts and accessories. And in addition Sugoi supplies the services, services in right here means just like servicing complete bicycle, steering wheel set, braking system, and assistance the group set. The cost is through the cheapest which can be 10. 000 IDR to get accessories before the most expensive bike at forty five million IDR for a complete bicycle.

Outcome 2 . two

2 . Segmentation Criteria

Segmentation criteria is to penetrate Sugoi goods available in the market. Segmentation can be referred to a procedure of dividing or separating a large product into various small teams which is convey more or less similar or related qualities, needs, would like, and needs. (marketing segmentation, 2012). The goal of segmentation conditions is to boost the marketing performance by focusing on various teams, selecting one of the most profitable sections, maximizing irregular marketing resources, and locating a market with limited competition. Segmentation standards has a lot of variables, which are demographic, geographic, psychographic, and behavioral (market segmentation, 2010). In the next paragraph, that will explain which in turn...

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