Garments Store Example

 Clothing Store Case Study Essay


Executive Summary:

This work is an introduction to the trend industry of Pakistan which includes made quite a lot of progress in just a few years. Ten to 15 years via now, this industry would still be unknown to actually exist to the masses. Afterwards with the formation of fashion councils and education centers beneath the enthusiastic few who wished to make a difference and promulgate this kind of very organization of fashion, did the very style industry took its tangible contour from the old tailor culture that formerly persisted. Today it truly is one of the most advancing industries in the country.

Vogue too, is usually influenced simply by external forces be they will social, political, economic, scientific or even competitive, which function as a main drivers for this industry. Moreover, contact with stakeholders - generally suppliers, suppliers and consumers, and the durability and width of its competitors also define actions in the business. Nevertheless , the comparable strength of impact of those external factors on the market varies (as in every industry) and is calculated with deductive tools just like PEST-C evaluation and Porter's five makes model.

Nonetheless, style industry guarantees new circles of development and growth; new opportunities for employment. This industry promises another type of national projection that is peaceful and modern day.

Later, a substantial internal examination of the business of concern can be carried out, which in this piece of content is Karen B.

Karen. B. is one of the most popular brands of Pakistan. A company shaped to revolutionise the tailor-culture of attire making in our society. Helen B. can be described as brand that reaches to any or all sectors of both the classic and metropolitan female trend demand by using a unique combination of pricing as well as the diversity in the fashion life-style that the lady offers.

She actually is the only designer to have all the needs of different segments in the woman's demographic covered below one roofing. (Randhawa) She has been adopted by the modern day Pakistani females along with the hip crowd since the latest conspiracy label recently. This country recently never witnessed a true foreign prêt-a-porter collection before Maria's infamous " Paris Collection” in 2001. Her clothing is a reflection of her very own style. (Fashion Avenue Quarterly, 2003)

The top scholar from the initially batch of graduates from your Pakistan School of Fashion Design and style, Maria was selected in 1997 to symbolize Pakistan at the international competition in Athens, Europe referred to as ‘Les Etoiles de la mode', an annual young designers prize. She manufactured a major worldwide media impact, and was the first Pakistani designer who developed awareness of Pakistani Fashion on the world circuit, when the lady finished top 3 in the final search positions amongst twenty two participating countries including global fashion titans like, France, Italy, Japan, and U. S. A.

A media favorite of the local press, Maria B. opened her first wall socket in 1998 in DHA Commercial Block, Lahore at a time when ever her peers and aged people were nonetheless operating using their homes, or perhaps at rented houses. Today, Maria W is immensely successful and it is the largest advertising brand within fashion designer's label in Pakistan. (Randhawa)

Her lines are so superb and Karen considers all of them her power. With her financial durability and intercontinental presence, Karen B hopes to bring a big change in the local trend industry.



Style in itself is a very abstract term yet this embraces our everyday lives. The term has its own different definitions and interpretations. According to The American Heritage School Dictionary, style is: the prevailing design or customized, as in gown or tendencies; something, like a garment, that is certainly in the current mode; the style characteristic of the interpersonal elite. (Forbes Inc., 1997).

Fashion is usually an extension of self, an expression of style, of artwork and modernism. It has zero borders or perhaps divides. Their...

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