Burt's Bees Circumstance Analysis

 Burt’s Bees Case Research Essay

Burt's Bees Case Analysis


Evaluation of Opportunities in the case

To evaluate the opportunities to get Burt's Bees in the case we might need to do an internal analysis of Burt's Bees i. at the. look into it is strengths, disadvantages, threat and opportunity vis-à-vis the competition as well as the market circumstance in 97. Burt's Bees' success was hard won through 18~ to 24 months of pruning following the company's maneuver from Guilford, Maine in 1994. Creation was really labor intensive in Maine because of the large supply of low-paid not skilled labor, Burt's Bees was required to automate production in New york, though, to reduce the cost of their highly paid out skilled labor. Thus it is vital to understand the interior environment after 1997. Consequently, we should go ahead with a SWOT analysis of Burt's Bees and understand the position in the company using a focus on internal improvement.


Burt's Bees previously had existence in almost 3000 retailers across the land in 97. There margins were in 35 percent of their sales e. g. a lip balm which has been manufactured in 3 cents was sold at $2. 25 in the marketplace. Burt's Bees had came into international markets like Europe and Japan. The stores are actually looking for goods that are even more innovative and would provide a pleasing experience for the customers after they come to shop. Burt's Bees has totally revised its product list in the last eight and is adding new products at a very fast pace. This has built their bucket full of many different products that other players do not have. Simply by 1997, Burt's Bees got over 75 " The planet Friendly, Natural Personal Proper care Products". Burt's Bees are the only person in the market who are all organic and do not put any stuff like synthesized petroleum fillers or perhaps artificial additives. Burt's Bees reduces the utilization of unnatural chemicals, reuse the fabric and recycling the squander. They deliver what others only assure. Sales inside the bath products and skin care both have shown an upward pattern in the last year with all the largest category growth

Weak points

Burt's Bees till at this point does not are capable to compete with all the players countering them with some or the other merchandise. The product range has to even more developed in the future. They are certainly not operating in all personal treatment categories as well as the other players operate in many of them providing a more total sort of strategy to customers. Even if Burt's Bees stayed out of your retail market the competition would turn into fierce in manufacturing also plus they still do not need a plan to counter this kind of growing competition. They are not really ready yet for a frontward integration by launch their products in full space. You will discover currently simply no guidelines in the company for food and medicines category which can be the immediate up coming category to. The approach is not very clear regarding the expansion directly into new market segments and the entrance of new items. The white-colored spaces in the category have to be explored even more rather than adding the products towards the clutter


Now whenever we look at the options, we can see a lot of chances in front of the organization, but the being concerned part is definitely the capabilities for taking these chances: The biggest option in front of Burt's Bees is a growing trends in the personal care section. There progress has been 114 percent even though the category progress has been sixty four percent which can be the largest till date. The next opportunity is in terms of forward incorporation with starting retail stores also. There was an experiment completed where a retail store was opened up to connect while using end user which is taken forward to expand the consumer base further more. The additional players in the market are not entirely natural which is a very benefit for Burt's Bees because they can leveraging this on the market and advertise this because their USP into a larger target audience.


The greatest threat is their competition in the market. The entry obstacles have been...

Recommendations: Jeffery Timmonas, " New Venture entrepreneurship for 21st century ”2007